There’s a special place at Chevron for innovators both past and present, and now, the engine oil maker is hoping to share the stories of those industry game-changers.
The company has announced the Delo Game Changers campaign and Road Trip, which will tie into Chevron’s advanced API CK-4 and FA-4 heavy duty engine oils that were launched last year. The campaign highlights historical and modern-day innovations that have spurred the industry forward, and features visionaries that have challenged the status quo in their respective industries. The road trip will recognize individuals across the country who are forging innovative paths in the agriculture, trucking and construction industries.
Chevron is going to hit the road with Lisa Kelly of the History Network’s “Ice Road Truckers” for a three-month cross-country trip to get the word out about its ISOSYN Advanced Technology and to meet folks who help change the world every day.
Chevron is working with Love’s Travel Stops & Country Stores for the nationwide road trip. Joining Kelly at some locations will be Capt. Edgar Hansen of Discovery Channel’s “Deadliest Catch” to meet with fans, customers, and local game changers.
“Chevron has changed the game of heavy duty engine oil and working with them for their Delo Game Changers road trip gives us the opportunity to highlight local Game Changers who have been loyal Love’s customers for over 50 years,” said Dan Jensen, director of tire sales and service for Love’s Travel Stops. “To celebrate these folks, Love’s will be hosting 19 events all over the country, where customers can meet celebrity Game Changers and register to win a free oil change from our experienced diesel engine technicians.”
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